Different Types Of Social Media
Social media is ubiquitous these days Companies are using social media advertising in commercials as well as billboards, radio, website Inflact and even on our cellphones and mobile devices. There are logos for Facebook, Twitter, and Flickr at the bottom of hundreds of websites. We are asked to sign up to blogs, become followers or friends, share and connect in countless ways, but are these social networks really benefiting us? And do companies that use these platforms getting tangible results?
Since the list of different types of social media sites as well as the array of benefits and disadvantages to using them can be overwhelming and confusing, we've decided to choose those we consider to be the most beneficial and discuss their pros and cons from a business perspective the point of. It is important to keep in mind that not all businesses should be spending funds and time on one of these platforms. In fact, it is essential to consider what your objectives are before beginning the process of launching a social media strategy. From there, considering the potential costs and revenues of each platform can determine which kind of social media strategy to incorporate into your SEO strategy.
Blogs – We begin here, as blogs are generally considered to be as the "base" for any successful social media marketing campaign. Blogs can help to personalize your site, and increase industry perception, educate others with the display of your understanding of market trends to create an emotional bond into your company, create brand awareness, and so on. Additionally, blogs can be integrated into other types of social media platforms and you can even make your Facebook posts or Twitter streams live on the blog itself.
One of the drawbacks to blog sites is the fact that they must to appear as authentic to their readers as you should be to your customers. The readers will tell if they are making up your knowledge when you put excessive focus on yourself and not them, and also whether or not you participate in the blog on a regular basis. As such, blogs should be frequently updated but this isn't easy from a time standpoint. This is something to take into consideration before making the decision to establish a corporate blog.
Facebook One of the most currently important and popular social media platforms is Facebook. While trends change, Facebook should be the second most popular social media platform following blogging due to the reason that it boosts branding to the next level by making your brand's logo prominent and allowing users to share news about your business to all their "friends". Fans are often reminded of your presence through status updates, news and other interactions. In addition, Facebook provides an analytics tool that allows companies to view weekly reports on new followers in addition to the number of interactions and the kinds of actions performed on their pages. In addition, Facebook allows for the creation of custom tabs on which other platforms can be linked, such as Twitter as well as a website to a Facebook profile.
The downside to Facebook is that, just like blogging, the amount of time required to keep the page up-to-date while the amount of time required on Facebook is much lower than for platforms such as Twitter.
Twitter as mentioned previously an enormous amount of time and energy is required to successfully manage the Twitter account. With 27.3 million tweets posted every day, keeping track of who is talking about your company, product or anyone else who needs to know about you can be overwhelming to say the least. Additionally, one must keep in mind various factors like the need to "retweet" or respond swiftly ensure a reasonable "follower to following" ratio to guarantee better optimization , and a myriad of other factors.
The upside is that Twitter allows users to utilize programs such as TweetDeck to keep track of tweets or schedule tweets for distribution. Twitter can be an extremely creative and effective way to connect with customers, however this tool can only be used for certain industries, in certain instances, and must be maintained regularly with a good strategy in place in order to succeed.
YouTube Yes, YouTube is considered to be a social media platform. Additionally, it's the 2nd most frequently used search engine behind Google. Yes, we did say "search engine". In fact, YouTube is used in this manner mainly by those in the younger age group, and not as frequently as those who possess the capacity to become a buyer. However, with a trend that is this massive, businesses shouldn't be tempted to avoid a branding or informational tool such as YouTube and especially when you consider that the average time on site is about 23 minutes. The advantages of having the YouTube social media presence are an enormous audience for companies on a tight budget, as well as the ability use it to "tag" keywords in videos to give you the best chance of being visible when your words are searched. Like other social media platforms we have examined, many factors play a role here however, if your business has already made video content to be used on your blog or website it's easy to establish a YouTube account, and then cast a much wider net due to YouTube's limitations on time are lighter on company resources than other types of social media platforms.
As with all online platforms what's popular today may not be in the next. Businesses must be able to determine with precision what to allocate their time and money to boost brand recognition and maintain a positive reputation both offline and online. This method of planning conservatively and thoughtfully will allow these companies to prepare for the next stage of the social media platform, or whatever type of media will be the "next biggest thing". Search engine marketing firms and their customers must take into account these factors when making decisions on how and when to expand marketing efforts.Platforms