41 of the most significant social media marketing statistics for 2022.
Looking for the most current statistics on social media? We've got you covered.
If you're looking to improve your marketing strategy on social media stats are the best starting place.
Your campaigns must be backed by legit research, don't you think? Statistics can help you evaluate your performance in the industry and can even reveal new Inflact opportunities.
As the current pandemic continues to push many more people online, social remains an integral part of our lives and the brands alike. The nature of the social media interaction continues to shift as apps expand and platforms develop.
With our most current demographics, marketers can utilize the stats on social media below to guide their activities in 2022 and beyond.
Usage of social media figures
There's no doubt that we're all addicted to Facebook and Twitter (guilty as accused). Below is a snapshot of how usage is changing and which social networks are winning and how much they are to social media .
At the time of writing, there are 3.96 billion total social media users across all platforms.
A typical user hops around seven social networks every month.
The amount of time people utilize social media across every platform is now greater than ever beforeup to 95 minutes per day.
TikTok is the fastest-growing social media platform with an astounding 105% user growth rate in the US over the past two years.
In 2022, Facebook usage and activity are decreasing to 33 minutes per day on basis (versus 39 minutes daily in 2017).
From privacy issues that continue to linger on to scrutiny over the "Meta" rebrand, Facebook has arguably seen better days.
But, it remains an advertising powerhouse and an enormous user base. Whether or not brands should target Facebook is a thorny issue that really depends on your specific Facebook metrics. These social media metrics will give you a better idea.
Despite all the gloom and doom, Facebook remains the most-used platform by marketers worldwide (93 percent). Instagram is second (78%).
Facebook is responsible for a quarter of all digital ad spending (25%) against Google (28.9%), Amazon (10.3%) and other sites (35.6%) in 2020 for the year 2020.
Facebook Messenger is on track to reach an impressive 3 billion users in the course of 2022.
There are around 10 million active advertisers on Facebook as of right now.
One-third of adults regularly consume news from Facebook this indicates the growing popularity of timely (and oft controversial) content posted on the site.
The scrutiny that Facebook has faced over the last few years has paradoxically, served the advantage of Instagram. The platform quietly crossed the 2 billion user number in 2022. businesses are still battling to gain more Instagram followers.
However, the platform isn't free of obstacles. Once the go-to social platform for influencers, Instagram is facing challenges from rivals like TikTok and its younger fan base is reportedly shrinking.
Still, relatively high engagement rates, innovative eCommerce features, and huge advertising budgets indicate that the future is positive for Instagram.
Instagram is the top social streaming platform for engagement (hint: 81% engagement, compared to Facebook's 8 percent).
Engaged rates on Instagram are approximately more than six times more than the ones of Facebook (0.83 percentage to 0.13 percent).
Instagram Stories (83%) Grid posts (93 percent) continue to be the top two popular types of content for influencers.
The use of the "#ad" tag within Instagram dropped 17% over the past year among influencers. This hints at both a shift between platforms and the tactics used within the realm of influencers.
44% of Instagram users shop for items on Instagram on a regular basis (and 28 percent of the shopping actions are planned in advance).
Of the 41 crucial social media marketing stats for 2022.
Here for the latest social media stats? We've got you covered.
If you're trying to improve your social media marketing strategy stats are the best starting point.
Your campaigns must be backed by legit research, right? Stats can help you compare your results within your industry and may even help you discover new opportunities.
While the ongoing pandemic continues to force more people online social media remains a vital part of our everyday lives and businesses too. The nature of engagement on social media continues to change as platforms expand and apps develop.
Used alongside our up-to-date demographics, marketers can take the social media statistics below to help them plan their social media presence for 2022 and beyond.
Social media usage stats
There's no doubt that we're all addicted to social media (guilty as claimed). Here's a quick overview of how usage is changing and which social networks are winning and how much they are with social.
In January 2022 there were 3.96 billion total social media users across all platforms.
A typical user hops around seven different social networks in a month.
How much time that adults utilize social media across all platforms is currently higher than ever before -- 95 minutes per day.
TikTok is the fastest-growing social media platform with astonishing 105% user growth in the US in the last two years.
In 2022, the number of Facebook users and their activity is reduced to 33 minutes a day on an average (versus 39 minutes per day for 2017).
From privacy issues that continue to linger on to the controversy over the "Meta" Rebranding, Facebook has arguably seen worse days.
The platform is still a major advertising platform and has an enormous user base. If brands should be focusing on Facebook is a thorny issue that is dependent on your specific Facebook metrics. The following social media statistics will give you a better idea.
Despite the doom and gloom, Facebook remains the most-used platform by marketers worldwide (93%). Instagram sits in second place (78 percent).
Facebook is responsible for a third of digital advertising spending (25 percent) in comparison to Google (28.9%), Amazon (10.3%) and other companies (35.6 percent) in 2020 in 2020 alone.
Facebook Messenger is on track to attract an impressive 3 billion users over the next 2022 year.
There are around 10 million active users on Facebook right now.
1 in 3 adults frequently consume news on Facebook and this demonstrates the growing popularity of current (and often controversial) content posted on the site.
The scrutiny Facebook has faced in recent years has, in a way, been to Instagram's advantage. The platform has quietly reached the 2 billion mark in 2022, and companies are still trying to acquire more Instagram followers.
However, the platform isn't completely free of hurdles. It was once the most popular social network for celebrities, Instagram is facing challenges from rivals like TikTok and its younger user base seems to be shrinking.
However, the relatively high engagement rates, fresh ecommerce features and big ad spending signal that the future is bright for Instagram.
Instagram has the upper hand over other social streaming platforms with regard to engagement (hint: 81% engagement, compared to Facebook's 8 percent).
Instagram's engagement levels Instagram are about six times as high as those on Facebook (0.83 per cent to 0.13%).
Instagram Stories (83%) or grid post (93%) remains the most popular types of content for influencers.
Uses of "#ad" tag on Instagram declined by 17% over the past year in the realm of influencers. This could hint towards a shift in the use of platforms and strategies within the influencer market.
44% of users shop for items on Instagram weekly (and 28 percent of the shopping actions are pre-planned).
LinkedIn has done a fantastic job in carving out its place as the primary professional network. LinkedIn could be a goldmine for B2B companies and the swift expansion of their advertising platform is evidence of this.
Spurred by the pandemic and widespread career changes over the past two years LinkedIn doesn't appear to slow down anytime very soon. The time is now to improve your LinkedIn marketing if your business is B2B.
Linkedin ad revenue recently exceeded $1 billion by 2021, increasing by 37%, while the organic sessions' engagement increased by a record 22%.
Based on projections, more than 50% of marketers jumped on the bandwagon of LinkedIn in 2021.
16.2 percent of LinkedIn users access the platform on a daily basis (versus 48.5 percent who use it monthly).
LinkedIn is one of the highest-earning and educated communities on social media with 51% of users being college educated with 50% of users earning more than $75,000 per year.
In the words of LinkedIn the company, Elevated shares on the platform result in 53% more engagement, and double the CTR of employee-shared content.
Twitter has established it as the main source of political discussions, memes and a perfect platform to go back and forth with brands. In short, it's a mixed mix of.
In the meantime, while some new features like Fleets have failed, the rise of Twitter Spaces signals a window of potential for the platform to truly earn its wings.
Twitter's revenue rose to $1.284 billion by the end of Q3 2021.
Twitter boasts about 436 million monthly active users around the world.
52% of Twitter users are active on Twitter daily (versus 84% who are using it regularly).
Twitter's US advertising revenues totalled $647 million in the third quarter of 2021 this was an increase of 51% YoY (and an increase of 98% over the previous quarter).
"#DigitalMarketing" (47 percent) is by far the most popular marketing hashtag in #ContentMarketing Tweets then which is followed by
"#SEO" (40"#SEO" (40%))"#SEO," 40%, and "#marketing" (37 percent).).
Pinterest frequently doesn't receive its due in the realm of social platforms. The platform's diverse, big-spending user base is among the most dedicated and engaged of all networks. Likewise, the power that is Pinterest advertising is well documented, and the platform is the perfect spot to learn about new products.
Pinterest boasts more than 400 million monthly active users (and more than 24 billion pins saved in total).
Shoppers on Pinterest have 85% bigger shopping carts than shoppers on other platforms (and spend twice as much monthly).
According to the platform according to the platform, 7 out of 10 Pinners declare that Pinterest is their go-to place to find products or services that they trust.
Pinterest people are about 40 percent more likely to admit they are a fan of shopping (compared to people who don't have Pinterest).
The users of Pinterest are seven times more likely to claim the platform is more influential than any social media platform in the purchase process.
TikTok has completely changed from "What is this?" to a must-have social media platform for companies. Its huge fan base as well as its rapid growth and high utilization are excellent news for those who are early adopters.
Smaller influencers and younger consumers are the main users on the platform at present However, this may change in the very near future. If you're already using the platform, make sure to watch your TikTok statistics and figure out how to reach your audience ASAP.
62% of TikTok users agree that content that is branded specifically for the platform is the best way to connect to customers. This indicates the need for distinctive content on TikTok not just recycled content.
39 percent from Gen Z consumers say that their purchasing choices are directly influenced from what they see on TikTok.
TikTok has seen the highest increase in planned new platform investment for brands through 2022 (84 percent) versus YouTube (66%) along with Instagram (64%).).
Piggybacking on that point above, TikTok is now more popular among Gen Z consumers than Instagram.
Influencers with less than 5k followers enjoy the highest engagement rates on TikTok (17.9 percent) against macro-influencers who have up to 1 million followers (13.48 percent).
Social media advertising statistics
Sure, social ads could be viewed as a negative thing by the typical consumer.
However, they're incredibly effective and you can't avoid them. Being successful with social media ads isn't as simple as "spray and hope" in the case of your ads. Costs for campaigns that are higher and people ignoring advertisements is clearly a problem for companies, however positive results continue to come into.
In Q1 2021 the marketers were spending 60% more than they did on Facebook and Instagram ads than Q1 2020.
Social media recently took over paid search as an advertising channel growing 25% YoY and reaching $137 billion (just edging out Google's record-breaking $135 billion).
Retargeting ads are among the most popular by marketers with 77% of B2B and B2C marketers alike saying they use retargeting as component of Facebook and Instagram advertising strategies.
Social media consumer behavior data
The concept of buying items you found on social media sites isn't new. From brand recommendations to first impressions from brands, the impact of social media for consumers is well-documented.
However, the recent increase of direct sales on social media is noteworthy. Customers also want authenticity and ads that don't feel like advertisements as per recent social media statistics (see further below).
Six times more likely to complete a purchase on a page with images of social media (hint: don't neglect UGC).
Social media users overwhelmingly trust other users to be their "preferred" type of influencer, most likely to buy from them because of their product recommendations (37 percent) as opposed to celebrities (7%).
Data protection and privacy Privacy and data protection are "extremely significant" and are important to 52% of social media users.
Which of these figures from social media stand out to you?
The latest social media marketing statistics is vital to fine-tune your strategy and setting higher-level goals.
Are there any opportunities in the new channels? Do you need to shift from organic content to advertisements (or reverse)? Should you double down on the content you're already creating?
We hope that our social media stats will can help you figure out the answer! It's worth it -- you ought to bookmark them all to begin with if you haven't done so already.
After having a look at these stats Be sure to read our latest guide on how to create an effective social media marketing plan. If you're just starting out or looking to improve what you have already, we can help!
LinkedIn has done a brilliant job in carving out its place as the primary professional network. The platform has the potential to be a goldmine for B2B companies and the swift growth of their ad platform speaks for itself.
Spurred by the pandemic and massive career shifts over the last two years, LinkedIn won't be able to slow down anytime in the near future. Hint: now's the time to boost your LinkedIn marketing if you're B2B.
Linkedin ads have recently crossed $1 billion by 2021, growing by 37% while engagement on sessions was up by 22%..
Based on forecasts, over 50% of marketers jumped on board with LinkedIn in 2021
16.2 percent of LinkedIn users use LinkedIn on a daily basis (versus 48.5% that visit the platform monthly).
LinkedIn is among the most lucrative and educated communities on social media51% of its users have college degrees, and the majority of users earning more than $75,000 annually.
According to LinkedIn themselves, Elevated shares on the platform generate 53% more engagement, and double the CTR of content shared by employees.
Twitter has cemented its position as the center of conversations about politics, memes and an ideal platform to go back and forth with brands. It's basically a mixed bag.
Even as new features such Fleets didn't work, the rise of Twitter Spaces signals a window of potential for the platform to gain its wings once more.
The revenue of Twitter grew to $1.284 billion as of Q3 2021.
Twitter boasts 436 million active monthly users around the world.
52% of Twitter users use the platform daily (versus 84% who make use of it every week).
Twitter's US advertising revenue totaled $647 million in Q3 2021, an increase of 51 percent YoY (and more than 98% higher than the previous quarter).
"#DigitalMarketing" (47%) is by far the most used marketing hashtag on Twitter, #ContentMarketing then which is followed by
"#SEO" (40 percent) and "#marketing" (37%).
Pinterest is often not given its due when it comes to social networks. The diverse, large-spending users are among the most dedicated and engaged of all networks. Likewise, the power that is Pinterest advertising is well documented and Pinterest is the ideal location to discover new products.
Pinterest boasts more than 400 million monthly active users (and over the 240 billion pins that are saved in total).
Shoppers on Pinterest have 85% bigger shopping carts than buyers from other websites (and spend twice as much per month).
According to the site itself according to the site itself, 7 out 10 Pinners declare that Pinterest is their preferred place for finding products or services they can trust.
Pinterest people are about 40 percent more likely to admit they enjoy shopping (compared to those who don't make use of Pinterest).
Pinterest users are seven times more likely to say that the platform has more influence than any social media platform during the buying process.
TikTok has transformed completely from "What could be the point of this?" to a must-have social network for brands. Its huge fan base with rapid growth, as well as the sky-high use indicate a great opportunity for early adopters.
Younger users and less influential influencers are the main users on the platform at present, but that may change in the near future. If you're already using the platform Be sure to check your TikTok analytics and how to engage with your target audience as soon as you can.
62% of TikTok users think that platform-specific content branded specifically for TikTok is the best way to engage with customers. This signals the need for exclusive content on TikTok and not only old content.
39% (39%) of Gen Z consumers say that their purchasing decisions are directly influenced by the content they see on TikTok.
TikTok has seen the highest increase in the amount of new platform investments planned for brands by 2022 (84%) against YouTube (66 percent) as well as Instagram (64 percent).
Based on that same point, TikTok is now more than popular with Gen Z consumers than Instagram.
Influencers who have less than 5k followers have the highest engagement rates on TikTok (17.9 percent) contrasted with macro-influencers that have up 1000 followers (13.48 percent).
Advertorial on Social Media stats
Sure, social ads could have a bad reputation among consumers in general.
However, they're highly effective and you'll never get around them. Winning with social media advertising means you can't "spray and hope" with regards to your advertisements. Higher campaign price tags and people ignoring advertisements is obviously a problem for businesses, but the positive results continue to come in.
In Q1 2021, marketers used 60% more money for Facebook or Instagram advertising versus Q1 2020.
Social media has recently surpassed Google as an advertising medium, increasing by 25% year-over-year and surpassing $137 billion (just edging out Search's 135 billion).
Retargeting ads are among the most popular by marketers, with 77 percent of both B2B and B2C marketers alike reporting that they utilize Retargeting as a part of their Facebook and Instagram marketing strategies.
Social media consumer behavior statistics
The notion of purchasing something you saw on social media isn't new. From brand recommendations to first impressions of brands, the impact of social media's influence on consumers is well-documented.
However, the current growth of direct social sales is notable. Consumers also desire authenticity and ads that don't appear like ads as per recent data from social media (see further below).
Consumers are six time more likely complete a purchase when they visit a website which includes images from social media (hint not to ignore UGC).
Social media users overwhelmingly trust other users as their "preferred" form of influencer, most likely to purchase based on a product recommendation (37 percent) versus celebrities (7%).
Privacy and protection of data Data protection and privacy are "extremely significant" and important to 52 percent of users on social media.
Which of these social media stats do you find most interesting?
Knowing the most current market statistics for social media is crucial to fine-tune your strategy as well as setting better goals.
Are there opportunities on new channels? Do you need to shift from organic content to advertising (or vice-versa)? Should you be doubling down on the content you're already creating?
We hope our statistics on social media will aid you in determining the right answer! Going through them is worth it -- you must definitely bookmark them if you haven't already.
After you've reviewed these statistics Be sure to check out our latest guide on how to create an effective social media marketing plan. It doesn't matter if you're just beginning or want to optimize your existing strategy we can assist you!